Procter & Gamble’s Pampers brand has improved features of its Cruisers and Swaddlers lines of diapers.
 
Pampers Cruisers have been upgraded with Extra Absorb Channels that help babies stay drier and do not sag compared to ordinary diapers. The upgraded diapers have three absorbent channels in the core of the diaper that distribute wetness evenly and help prevent diaper sag. While the design of Pampers Cruisers has changed, P&G says the diapers are made from the same safe and mild materials as before.
 
Pampers Swaddlers diapers were also updated with Extra Absorb Channels, and now also have a new outer cover that is even softer than current Pampers Swaddlers.
 
In a recent survey, Pampers found that more than 80% of moms who notice sag are bothered by saggy diapers, and that more than three-quarters of moms (78%) feel that saggy diapers can weigh their babies down. The three-channel absorbent core design in new Pampers Cruisers responds to this parent insight and represents four years of research and development. After testing the new Pampers Cruisers, moms shared that the new diaper allowed their babies to move more freely with 89% stating that it reduced bulkiness between the legs, and 91% saying it distributed and locked wetness evenly.
 
“Pampers understands that as babies grow, develop and explore their worlds, they need a diaper that allows them to move freely by providing a great fit while staying dry,” says E. Yuri Hermida, vice president of North American Baby & Feminine Care, Procter & Gamble. “That’s why we are delighted to bring babies and parents our new Pampers Cruisers diapers,which set babies free from diaper sag so they can move, dance and play without restriction.”
 
The new Pampers Cruisers are available in sizes 3-6 and new Pampers Swaddlers are available in sizes P-6.